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News/Blog

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Featuring regular updates from both Vision and developments in Warehousing, Distribution as well as the Wine and Spirits industry.

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After the Vision Commerce User Group Meeting

Posted: 22 06 11 by David Stump

Last week (the 16th June) we held our annual Vision Commerce user group meeting.

It’s an opportunity to get as many clients, users and prospects in a single room as possible and look at what’s on the horizon for the Vision Suite.

This time we also had guest speakers from Liv-Ex and a Social Media Mentor, Peter Kay (clearly not the one from Bolton).

CRM, Customer Contacts and Marketing

Following introductions we looked at CRM Customer Contacts and Marketing. New fields and the revised email marketing functionality that we are planning to implement.

Much of the changes are aimed at giving more information to the business owner about how the business is running, the sales people at the point they are making a sale or indeed for the marketing team in terms of broadcast communications.

Peter Kay, Social Media Mentor

After meeting and hearing Peter speak a few times I thought I would be really interesting to get him along to show how he was able to assist Bath Ales to gain a 56% increase in online sales using social media tools.

As Peter pointed out broadcast marketing or interruption marketing will work but really getting to know your customers, showing that you hear and understand their needs can be so much more powerful.

In the afternoon we looked at changes to Vision Warehousing and the benefits to Vision Commerce clients as well as looking at VCR (Vision Commerce Reporting) the replacement for VIC (Vision Information Centre).

Liv|Ex

Konstantin Baum from Liv-Ex spoke about the L-WIN.

He explained that it is a code designed to act in much the same was as an ISBN number does for a book. The idea being that a wine will have a unique code so that no matter the description given it can easily be identified.

To find out more about the L-WIN see this blog post from Liv-Ex or this press release.

Thinking of 2012

Now that the 2011 event has passed we need to think about next year... taking account of the Olympics next year we’ll have to make sure that we don’t clash – we don’t want the Olympic Committee to have to move the Men’s 100m Final because it clashes!